STEVE MADDEN
​
PROJECT
Handbag Collections
CLIENT
Signal Brands licensor for
Steve Madden Australia
CONTRIBUTION
Trend Research, Concept Development, Surface Design, Handbag and SLG Design,
Tech Packs
​
GOAL
Seasonal collections for licensed brand.
​
RESULTS
Collaborated with Signal Products team to develop silhouettes, hardware, charms and surface designs from concept to production.
click image to zoom
BCBGeneration
​
PROJECT
Handbag Collections
​
CLIENT
Signal Brands licensor for BCBGeneration
​
CONTRIBUTION
Trend Research, Concept Development, Surface Design, Hardware, Charm and Key Ring Design
​
GOAL
Seasonal collections for licensed brand from concept to manufacturing
​
RESULTS
Collaborated with lead designer to design hardware, charms, key rings, surface graphics and finishes for seasonal collections.
click image to zoom
click image to zoom
MICHAEL KORS
​
PROJECT
Womens Watch Collections
​
EMPLOYER
Fossil licensor for Michael Kors
​
CONTRIBUTION
Lead Designer, Product & Graphic Design, Creative Direction, Technical Drawings, Collection Development, Team Management
​
GOAL
Break into saturated fashion watch space with a new brand
​
RESULTS
-
Led Michael Kors Watches design team, 400% growth in the first 5 years.
-
Collaborated with Michael Kors Creative Director to develop design language.
-
Designed over 150 watches end-to-end.
click image to zoom
MICHAEL KORS
​
PROJECT
Mens Watch Collections
​
EMPLOYER
Fossil licensor for Michael Kors
​
CONTRIBUTION
Lead Designer, Product & Graphic Design ,Creative Direction, Technical Drawings, Sample Revisions, Collection Development, Team Management
​
GOAL
Relaunch Mens Watch Collection to increase sales.
​
RESULTS​
-
Worked with Planning and Sales to strategize a successful data-driven relaunch of Mens Collection to realize 60% growth in sales.
click image to zoom
COLUMBIA & FOSSIL
​
PROJECT
Watch Design for Fossil and Columbia Brands
​
EMPLOYER
Fossil licensor and owner of 10+ watch brands
​
CONTRIBUTION
Lead Designer, Product & Graphic Design, Creative Direction, Technical Drawings, Development, Team Management
​
GOAL
Consistently design products that drive consumer demand, meet costing goals, and seasonal timelines.
​
RESULTS
-
Appointed by CEO to overhaul and strengthen a struggling category resulting in +15% sales in first year.
-
Global Fossil Brand Team member.
-
Managed, mentored and collaborated with 3 direct reports.
-
Columbia, Talbots, Michael Kors and Fossil Watch Teams