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Steve Madden

STEVE MADDEN

PROJECT                                                 

Handbag Collections     

 

CLIENT 

Signal Brands licensor for

Steve Madden Australia                                  

CONTRIBUTION

Trend Research, Concept Development, Surface Design, Handbag and SLG Design,

Tech Packs

GOAL

Seasonal collections for licensed brand.

RESULTS

Collaborated with Signal Products team to develop silhouettes, hardware, charms and surface designs from concept to production.

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BCBGeneration

BCBGeneration

PROJECT

Handbag Collections

CLIENT

Signal Brands licensor for BCBGeneration

CONTRIBUTION

Trend Research, Concept Development, Surface Design, Hardware, Charm and Key Ring Design

GOAL

Seasonal collections for licensed brand from concept to manufacturing

RESULTS

Collaborated with lead designer to design hardware, charms, key rings, surface graphics and finishes for seasonal collections.

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Michael Kor Womens
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MICHAEL KORS

PROJECT

Womens Watch Collections

EMPLOYER

Fossil licensor for Michael Kors

CONTRIBUTION

Lead Designer, Product & Graphic Design, Creative Direction, Technical Drawings, Collection Development, Team Management

GOAL

Break into saturated fashion watch space with a new brand

RESULTS

  • Led Michael Kors Watches design team, 400% growth in the first 5 years.   

  • Collaborated with Michael Kors Creative Director to develop design language. 

  • Designed over 150 watches end-to-end. 

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Michael Kors Mens

MICHAEL KORS

PROJECT

Mens Watch Collections

EMPLOYER

Fossil licensor for Michael Kors

CONTRIBUTION

Lead Designer, Product & Graphic Design ,Creative Direction, Technical Drawings, Sample Revisions, Collection Development, Team Management

GOAL

Relaunch Mens Watch Collection to increase sales.

RESULTS

  • Worked with Planning and Sales to strategize a successful data-driven relaunch of Mens Collection to realize 60% growth in sales.

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Columbia & Fossil

COLUMBIA & FOSSIL