STEVE MADDEN

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PROJECT                                                 

Handbag Collections     

 

CLIENT 

Signal Brands licensor for

Steve Madden Australia                                  

CONTRIBUTION

Trend Research, Concept Development, Surface Design, Handbag and SLG Design,

Tech Packs

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GOAL

Seasonal collections for licensed brand.

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RESULTS

Collaborated with Signal Products team to develop silhouettes, hardware, charms and surface designs from concept to production.

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BCBGeneration

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PROJECT

Handbag Collections

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CLIENT

Signal Brands licensor for BCBGeneration

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CONTRIBUTION

Trend Research, Concept Development, Surface Design, Hardware, Charm and Key Ring Design

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GOAL

Seasonal collections for licensed brand from concept to manufacturing

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RESULTS

Collaborated with lead designer to design hardware, charms, key rings, surface graphics and finishes for seasonal collections.

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MICHAEL KORS

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PROJECT

Womens Watch Collections

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EMPLOYER

Fossil licensor for Michael Kors

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CONTRIBUTION

Lead Designer, Product & Graphic Design, Creative Direction, Technical Drawings, Collection Development, Team Management

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GOAL

Break into saturated fashion watch space with a new brand

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RESULTS

  • Led Michael Kors Watches design team, 400% growth in the first 5 years.   

  • Collaborated with Michael Kors Creative Director to develop design language. 

  • Designed over 150 watches end-to-end. 

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MICHAEL KORS

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PROJECT

Mens Watch Collections

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EMPLOYER

Fossil licensor for Michael Kors

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CONTRIBUTION

Lead Designer, Product & Graphic Design ,Creative Direction, Technical Drawings, Sample Revisions, Collection Development, Team Management

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GOAL

Relaunch Mens Watch Collection to increase sales.

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RESULTS​

  • Worked with Planning and Sales to strategize a successful data-driven relaunch of Mens Collection to realize 60% growth in sales.

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COLUMBIA & FOSSIL

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PROJECT

Watch Design for Fossil and Columbia Brands 

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EMPLOYER

Fossil licensor and owner of 10+ watch brands

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CONTRIBUTION

Lead Designer, Product & Graphic Design, Creative Direction, Technical Drawings, Development, Team Management 

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GOAL

Consistently design products that drive consumer demand, meet costing goals, and seasonal timelines.

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RESULTS

  • Appointed by CEO to overhaul and strengthen a struggling category resulting in +15% sales in first year.

  • Global Fossil Brand Team member.

  • Managed, mentored and collaborated with 3 direct reports.

  • Columbia, Talbots, Michael Kors and Fossil Watch Teams

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ALFEX

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PROJECT

Swiss Watch Design

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EMPLOYER

Georg Plum Design Jewelry Studio - Hamburg, Germany designing for Alfex/M&M Swiss Watches

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CONTRIBUTION

Concept Design, Model Making, 3D Modeling, Technical Drawings, Sample Revisions

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GOAL

Design award-winning new structures in watch design

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RESULTS​

  • Georg Plum Design won the Red Dot Award for New Structures for a design I developed from sketch to 3D model to handmade prototypes to production.

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ELIOT WADE

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PROJECT

Luxury Phone Cases

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CLIENT

Eliot Wade

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CONTRIBUTION

Concept Design, Model Making, 3D Modeling, Technical Drawings, Product Management, Accessories Design, Branding Design, Presentation Design

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GOAL

Design and develop a first-in-class luxury phone case.

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RESULTS

  • Brought client's vision to life by providing comprehensive design services.

  • Featured on Touch of Modern

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LUMA LEGACY

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PROJECT

Smart Charm Bracelet

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CLIENT

Luma Legacy

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CONTRIBUTION

Concept Design, Model Making, 3D Modeling, Renderings, Technical Drawings

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GOAL

Collaborate with startup members to design form factors for smart charm bracelet concept.

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RESULTS

  • From concept to Alpha and Beta prototypes in less than 3 months

  • Prototypes helped win admission to hardware accelerator “Make in L.A.”

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INGE CHRISTOPHER

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PROJECT

Jewelry Collection

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CLIENT

Inge Christopher

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CONTRIBUTION

Trend Direction, Design, Product Management, Sourcing

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GOAL

Develop new category to compliment Inge Christopher’s luxury handbag collections

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RESULTS

  • Collaborated with owners and internal design team to develop debut jewelry collection. 

  • Established relationship with overseas manufacturer. 

  • Visit Inge Christopher to see full collection

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HANDCRAFTED JEWELRY

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PROJECT

Sterling Silver Minimalist Jewelry Collection

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CONTRIBUTION

Concept Design, Metal smithing, Photography

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GOAL

Learn the principles of metalsmithing and stonesetting

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SCHOOLS

  • Spruill Center for the Arts, Atlanta, GA

  • Bob Weaver, Austin, TX

  • The Craft Guild of Dallas, TX