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Steve Madden

STEVE MADDEN

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PROJECT                                                 

Handbag Collections     

 

CLIENT 

Signal Brands licensor for

Steve Madden Australia                                  

CONTRIBUTION

Trend Research, Concept Development, Surface Design, Handbag and SLG Design,

Tech Packs

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GOAL

Seasonal collections for licensed brand.

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RESULTS

Collaborated with Signal Products team to develop silhouettes, hardware, charms and surface designs from concept to production.

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BCBGeneration

BCBGeneration

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PROJECT

Handbag Collections

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CLIENT

Signal Brands licensor for BCBGeneration

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CONTRIBUTION

Trend Research, Concept Development, Surface Design, Hardware, Charm and Key Ring Design

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GOAL

Seasonal collections for licensed brand from concept to manufacturing

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RESULTS

Collaborated with lead designer to design hardware, charms, key rings, surface graphics and finishes for seasonal collections.

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Michael Kor Womens
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MICHAEL KORS

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PROJECT

Womens Watch Collections

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EMPLOYER

Fossil licensor for Michael Kors

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CONTRIBUTION

Lead Designer, Product & Graphic Design, Creative Direction, Technical Drawings, Collection Development, Team Management

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GOAL

Break into saturated fashion watch space with a new brand

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RESULTS

  • Led Michael Kors Watches design team, 400% growth in the first 5 years.   

  • Collaborated with Michael Kors Creative Director to develop design language. 

  • Designed over 150 watches end-to-end. 

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Michael Kors Mens

MICHAEL KORS

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PROJECT

Mens Watch Collections

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EMPLOYER

Fossil licensor for Michael Kors

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CONTRIBUTION

Lead Designer, Product & Graphic Design ,Creative Direction, Technical Drawings, Sample Revisions, Collection Development, Team Management

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GOAL

Relaunch Mens Watch Collection to increase sales.

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RESULTS​

  • Worked with Planning and Sales to strategize a successful data-driven relaunch of Mens Collection to realize 60% growth in sales.

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Columbia & Fossil

COLUMBIA & FOSSIL

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PROJECT

Watch Design for Fossil and Columbia Brands 

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EMPLOYER

Fossil licensor and owner of 10+ watch brands

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CONTRIBUTION

Lead Designer, Product & Graphic Design, Creative Direction, Technical Drawings, Development, Team Management 

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GOAL

Consistently design products that drive consumer demand, meet costing goals, and seasonal timelines.

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RESULTS

  • Appointed by CEO to overhaul and strengthen a struggling category resulting in +15% sales in first year.

  • Global Fossil Brand Team member.

  • Managed, mentored and collaborated with 3 direct reports.

  • Columbia, Talbots, Michael Kors and Fossil Watch Teams