STEVE MADDEN
PROJECT
Handbag Collections
CLIENT
Signal Brands licensor for
Steve Madden Australia
CONTRIBUTION
Trend Research, Concept Development, Surface Design, Handbag and SLG Design,
Tech Packs
GOAL
Seasonal collections for licensed brand.
RESULTS
Collaborated with Signal Products team to develop silhouettes, hardware, charms and surface designs from concept to production.
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BCBGeneration
PROJECT
Handbag Collections
CLIENT
Signal Brands licensor for BCBGeneration
CONTRIBUTION
Trend Research, Concept Development, Surface Design, Hardware, Charm and Key Ring Design
GOAL
Seasonal collections for licensed brand from concept to manufacturing
RESULTS
Collaborated with lead designer to design hardware, charms, key rings, surface graphics and finishes for seasonal collections.
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click image to zoom
MICHAEL KORS
PROJECT
Womens Watch Collections
EMPLOYER
Fossil licensor for Michael Kors
CONTRIBUTION
Lead Designer, Product & Graphic Design, Creative Direction, Technical Drawings, Collection Development, Team Management
GOAL
Break into saturated fashion watch space with a new brand
RESULTS
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Led Michael Kors Watches design team, 400% growth in the first 5 years.
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Collaborated with Michael Kors Creative Director to develop design language.
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Designed over 150 watches end-to-end.
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MICHAEL KORS
PROJECT
Mens Watch Collections
EMPLOYER
Fossil licensor for Michael Kors
CONTRIBUTION
Lead Designer, Product & Graphic Design ,Creative Direction, Technical Drawings, Sample Revisions, Collection Development, Team Management
GOAL
Relaunch Mens Watch Collection to increase sales.
RESULTS
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Worked with Planning and Sales to strategize a successful data-driven relaunch of Mens Collection to realize 60% growth in sales.
