STEVE MADDEN

PROJECT                                                 

Handbag Collections     

 

CLIENT 

Signal Brands licensor for Steve Madden Australia                                  

CONTRIBUTION

Trend Research, Concept Development, Surface Design, Handbag and SLG Design, Tech Packs

GOAL

Seasonal collections for licensed brand

RESULTS

Collaborated with Signal Products team to develop silhouettes, hardware, charms and surface designs from concept to production.

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BCBGeneration

PROJECT

Handbag Collections

CLIENT

Signal Brands licensor for BCBGeneration

CONTRIBUTION

Trend Research, Concept Development, Surface Design, Hardware, Charm and Key Ring Design

GOAL

Seasonal collections for licensed brand from concept to manufacturing

RESULTS

Collaborated with lead designer to design hardware, charms, key rings, surface graphics and finishes for seasonal collections.

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MICHAEL KORS

PROJECT

Womens Watch Collections

EMPLOYER

Fossil licensor for Michael Kors

CONTRIBUTION

Lead Designer, Product & Graphic Design, Creative Direction, Technical Drawings, Sample Revisions, Collection Development, Team Management

GOAL

Break into saturated fashion watch space with a new brand

RESULTS

  • Led Michael Kors Watches design team from launch to established, best-selling brand which experienced 400% growth in the first 5 years.   

  • Collaborated with Michael Kors Creative Director to develop design language for best-selling watch brand. 

  • Directed creative team to design collections 5 times a year to meet brand identity and cost guidelines.

  • Designed over 150 watches from concept to market. 

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MICHAEL KORS

PROJECT

Mens Watch Collections

EMPLOYER

Fossil licensor for Michael Kors

CONTRIBUTION

Lead Designer, Product & Graphic Design ,Creative Direction, Technical Drawings, Sample Revisions, Collection Development, Team Management

GOAL

Break into saturated fashion watch space with a new brand  - Michael Kors

RESULTS

  • Led Michael Kors Watches design team from launch to established, best-selling brand which experienced 400% growth in the first 5 years.   

  • Collaborated with Michael Kors Creative Director to develop design language for best-selling watch brand. 

  • Directed creative team to design collections 5 times a year to meet brand identity and cost guidelines.

  • Worked with Planning and Sales to strategize a successful data-driven relaunch of Mens Collection to realize 60% growth in sales.

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COLUMBIA & FOSSIL

PROJECT

Watch Design for Fossil and Columbia Brands 

EMPLOYER

Fossil licensor and owner of 10+ watch brands

CONTRIBUTION

Lead Designer, Product & Graphic Design ,Creative Direction, Technical Drawings, Sample Revisions, Collection Development, Team Management 

GOAL

Consistently design products that drive consumer demand, meet costing goals, and seasonal timelines

RESULTS

  • Appointed by CEO to overhaul and strengthen a struggling category (Ladies’ watches), resulting in a increase of 15% in sales in first year.

  • Member of Global Fossil Brand Team researching and contributing to trend direction for the company.

  • Managed, mentored and collaborated with 3 direct reports.

  • Supported Columbia, Talbots, Michael Kors and Fossil Watch Teams

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ALFEX

PROJECT

Swiss Watch Design

EMPLOYER

Georg Plum Design Jewelry Studio - Hamburg,Germany designing for Alfex/M&M Swiss Watches

CONTRIBUTION

Concept Design, Model Making, 3D Modeling,      Technical Drawings, Sample Revisions

GOAL

Design award-winning new structures in watch design

RESULTS

  • Watch designs that were consistently chosen for production for Swiss Watch Brand Alfex. 

  • Our team at Georg Plum Design won the        Red Dot Award for New Structures for a design I developed from sketch to 3D model to handmade prototypes to production.

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ELIOT WADE

PROJECT

Luxury Phone Cases

CLIENT

Eliot Wade

CONTRIBUTION

Concept Design, Model Making, 3D Modeling,      Technical Drawings, Product Management, Accessories Design, Branding Design, Presentation Design

GOAL

Design and develop a first-in-class luxury phone case

RESULTS

  • Brought client's vision to life by providing comprehensive design and development services 

  • Featured on Touch of Modern

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LUMA LEGACY

PROJECT

Smart Charm Bracelet

CLIENT

Luma Legacy

CONTRIBUTION

Concept Design, Model Making, 3D Modeling, Renderings, Technical Drawings

GOAL

Collaborate with startup members to design form factors for smart charm bracelet concept

RESULTS

  • From concept to Alpha and Beta prototypes in less than 3 months

  • Prototypes helped win admission to hardware accelerator “Make in L.A.”

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INGE CHRISTOPHER

PROJECT

Jewelry Collection

CLIENT

Inge Christopher

CONTRIBUTION

Trend Direction, Design, Product Management, Sourcing

GOAL

Develop new category to compliment Inge Christopher’s luxury handbag collections

RESULTS

  • Collaborated with owners and internal design team to develop debut jewelry collection. 

  • Established relationship with overseas manufacturer. 

  • Visit Inge Christopher to see full collection

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HANDCRAFTED JEWELRY

PROJECT

Sterling Silver Minimalist Jewelry Collection

CONTRIBUTION

Concept Design, Metal smithing, Photography

GOAL

Learn the principles of metalsmithing and stonesetting

SCHOOLS

  • Spruill Center for the Arts, Atlanta, GA

  • Bob Weaver, Austin, TX

  • The Craft Guild of Dallas, TX

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3D PRINTED JEWELRY

PROJECT

3D Printed Jewelry Design

CONTRIBUTION

Concept Design, 3D Modeling, 3D Printing, Public Speaking, College and Workshop Instructor

GOAL

Master 3D modeling to jewelry forms beyond my hand skills to be 3D Printed

ASSOCIATIONS

  • Design primarily in Rhino3D, also SolidWorks and Fusion 360

  • Sold in California Wine Country Boutique Artisana and San Francisco Boutique Shop 657

  • Public Speaking for Women in 3D Printing, San Francisco Design Week and Target Open House

  • 3D Modeling Instructor at Academy of Art University, California College of the Arts, Workshop leader for San Francisco Maker Faire Week of Learning

  • Print primarily with Sculpteo, Shapeways and Formlabs

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SURFACE DESIGN

PROJECT

Prints for Steve Madden & BCBGeneration

CLIENT 

Signal Brands licensor for Steve Madden Australia

CONTRIBUTION

Creative Direction, Graphic Design, Illustration, Material and Color Specifications

GOAL

Unique surface design to communicate the brand identity

RESULTS

  • Collaborated with team to develop collections from concept to production.

  • Took minimal direction to create unique prints and graphics options on tight deadlines for stakeholder presentations and final products.

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MODCLOTH

PROJECT

Private Label Soft Home Products

CLIENT

ModCloth

CONTRIBUTION

Creative Direction, Graphic Design and Illustration, Tech Packs, Manufacturing Communications

GOAL

Provide exclusive soft home goods that Modcloth customers can’t resist, including duvets, pillows, shower curtains and drapes.

RESULTS

  • Highly collaborative, data driven design and product development with ModCloth Home Category Team to develop Private Label soft home collections.

  • Reduced cost in manufacturing through design for ModCloth, contributing to 51% profit growth, exceeding margin goals. 

  • Consistently achieved 90% sell-through rate.

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ROOSTER CAMISA

PROJECT

Apparel Graphics

CLIENT