STEVE MADDEN
PROJECT
Handbag Collections
CLIENT
Signal Brands licensor for Steve Madden Australia
CONTRIBUTION
Trend Research, Concept Development, Surface Design, Handbag and SLG Design, Tech Packs
GOAL
Seasonal collections for licensed brand
RESULTS
Collaborated with Signal Products team to develop silhouettes, hardware, charms and surface designs from concept to production.
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BCBGeneration
PROJECT
Handbag Collections
CLIENT
Signal Brands licensor for BCBGeneration
CONTRIBUTION
Trend Research, Concept Development, Surface Design, Hardware, Charm and Key Ring Design
GOAL
Seasonal collections for licensed brand from concept to manufacturing
RESULTS
Collaborated with lead designer to design hardware, charms, key rings, surface graphics and finishes for seasonal collections.
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MICHAEL KORS
PROJECT
Womens Watch Collections
EMPLOYER
Fossil licensor for Michael Kors
CONTRIBUTION
Lead Designer, Product & Graphic Design, Creative Direction, Technical Drawings, Sample Revisions, Collection Development, Team Management
GOAL
Break into saturated fashion watch space with a new brand
RESULTS
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Led Michael Kors Watches design team from launch to established, best-selling brand which experienced 400% growth in the first 5 years.
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Collaborated with Michael Kors Creative Director to develop design language for best-selling watch brand.
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Directed creative team to design collections 5 times a year to meet brand identity and cost guidelines.
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Designed over 150 watches from concept to market.
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MICHAEL KORS
PROJECT
Mens Watch Collections
EMPLOYER
Fossil licensor for Michael Kors
CONTRIBUTION
Lead Designer, Product & Graphic Design ,Creative Direction, Technical Drawings, Sample Revisions, Collection Development, Team Management
GOAL
Break into saturated fashion watch space with a new brand - Michael Kors
RESULTS
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Led Michael Kors Watches design team from launch to established, best-selling brand which experienced 400% growth in the first 5 years.
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Collaborated with Michael Kors Creative Director to develop design language for best-selling watch brand.
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Directed creative team to design collections 5 times a year to meet brand identity and cost guidelines.
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Worked with Planning and Sales to strategize a successful data-driven relaunch of Mens Collection to realize 60% growth in sales.
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COLUMBIA & FOSSIL
PROJECT
Watch Design for Fossil and Columbia Brands
EMPLOYER
Fossil licensor and owner of 10+ watch brands
CONTRIBUTION
Lead Designer, Product & Graphic Design ,Creative Direction, Technical Drawings, Sample Revisions, Collection Development, Team Management
GOAL
Consistently design products that drive consumer demand, meet costing goals, and seasonal timelines
RESULTS
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Appointed by CEO to overhaul and strengthen a struggling category (Ladies’ watches), resulting in a increase of 15% in sales in first year.
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Member of Global Fossil Brand Team researching and contributing to trend direction for the company.
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Managed, mentored and collaborated with 3 direct reports.
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Supported Columbia, Talbots, Michael Kors and Fossil Watch Teams
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ALFEX
PROJECT
Swiss Watch Design
EMPLOYER
Georg Plum Design Jewelry Studio - Hamburg,Germany designing for Alfex/M&M Swiss Watches
CONTRIBUTION
Concept Design, Model Making, 3D Modeling, Technical Drawings, Sample Revisions
GOAL
Design award-winning new structures in watch design
RESULTS
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Watch designs that were consistently chosen for production for Swiss Watch Brand Alfex.
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Our team at Georg Plum Design won the Red Dot Award for New Structures for a design I developed from sketch to 3D model to handmade prototypes to production.
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ELIOT WADE
PROJECT
Luxury Phone Cases
CLIENT
Eliot Wade
CONTRIBUTION
Concept Design, Model Making, 3D Modeling, Technical Drawings, Product Management, Accessories Design, Branding Design, Presentation Design
GOAL
Design and develop a first-in-class luxury phone case
RESULTS
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Brought client's vision to life by providing comprehensive design and development services
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Featured on Touch of Modern
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LUMA LEGACY
PROJECT
Smart Charm Bracelet
CLIENT
Luma Legacy
CONTRIBUTION
Concept Design, Model Making, 3D Modeling, Renderings, Technical Drawings
GOAL
Collaborate with startup members to design form factors for smart charm bracelet concept
RESULTS
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From concept to Alpha and Beta prototypes in less than 3 months
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Prototypes helped win admission to hardware accelerator “Make in L.A.”
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INGE CHRISTOPHER
PROJECT
Jewelry Collection
CLIENT
CONTRIBUTION
Trend Direction, Design, Product Management, Sourcing
GOAL
Develop new category to compliment Inge Christopher’s luxury handbag collections
RESULTS
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Collaborated with owners and internal design team to develop debut jewelry collection.
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Established relationship with overseas manufacturer.
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Visit Inge Christopher to see full collection
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HANDCRAFTED JEWELRY
PROJECT
Sterling Silver Minimalist Jewelry Collection
CONTRIBUTION
Concept Design, Metal smithing, Photography
GOAL
Learn the principles of metalsmithing and stonesetting
SCHOOLS
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Spruill Center for the Arts, Atlanta, GA
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Bob Weaver, Austin, TX
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The Craft Guild of Dallas, TX
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3D PRINTED JEWELRY
PROJECT
3D Printed Jewelry Design
CONTRIBUTION
Concept Design, 3D Modeling, 3D Printing, Public Speaking, College and Workshop Instructor
GOAL
Master 3D modeling to jewelry forms beyond my hand skills to be 3D Printed
ASSOCIATIONS
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Design primarily in Rhino3D, also SolidWorks and Fusion 360
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Sold in California Wine Country Boutique Artisana and San Francisco Boutique Shop 657
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Public Speaking for Women in 3D Printing, San Francisco Design Week and Target Open House
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3D Modeling Instructor at Academy of Art University, California College of the Arts, Workshop leader for San Francisco Maker Faire Week of Learning
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Print primarily with Sculpteo, Shapeways and Formlabs
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SURFACE DESIGN
PROJECT
Prints for Steve Madden & BCBGeneration
CLIENT
Signal Brands licensor for Steve Madden Australia
CONTRIBUTION
Creative Direction, Graphic Design, Illustration, Material and Color Specifications
GOAL
Unique surface design to communicate the brand identity
RESULTS
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Collaborated with team to develop collections from concept to production.
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Took minimal direction to create unique prints and graphics options on tight deadlines for stakeholder presentations and final products.
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MODCLOTH
PROJECT
Private Label Soft Home Products
CLIENT
CONTRIBUTION
Creative Direction, Graphic Design and Illustration, Tech Packs, Manufacturing Communications
GOAL
Provide exclusive soft home goods that Modcloth customers can’t resist, including duvets, pillows, shower curtains and drapes.
RESULTS
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Highly collaborative, data driven design and product development with ModCloth Home Category Team to develop Private Label soft home collections.
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Reduced cost in manufacturing through design for ModCloth, contributing to 51% profit growth, exceeding margin goals.
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Consistently achieved 90% sell-through rate.
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ROOSTER CAMISA
PROJECT
Apparel Graphics
CLIENT