STEVE MADDEN

PROJECT                                                 

Handbag Collections     

 

CLIENT 

Signal Brands licensor for

Steve Madden Australia                                  

CONTRIBUTION

Trend Research, Concept Development, Surface Design, Handbag and SLG Design,

Tech Packs

GOAL

Seasonal collections for licensed brand.

RESULTS

Collaborated with Signal Products team to develop silhouettes, hardware, charms and surface designs from concept to production.

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BCBGeneration

PROJECT

Handbag Collections

CLIENT

Signal Brands licensor for BCBGeneration

CONTRIBUTION

Trend Research, Concept Development, Surface Design, Hardware, Charm and Key Ring Design

GOAL

Seasonal collections for licensed brand from concept to manufacturing

RESULTS

Collaborated with lead designer to design hardware, charms, key rings, surface graphics and finishes for seasonal collections.

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MICHAEL KORS

PROJECT

Womens Watch Collections

EMPLOYER

Fossil licensor for Michael Kors

CONTRIBUTION

Lead Designer, Product & Graphic Design, Creative Direction, Technical Drawings, Collection Development, Team Management

GOAL

Break into saturated fashion watch space with a new brand

RESULTS

  • Led Michael Kors Watches design team, 400% growth in the first 5 years.   

  • Collaborated with Michael Kors Creative Director to develop design language. 

  • Designed over 150 watches end-to-end. 

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MICHAEL KORS

PROJECT

Mens Watch Collections

EMPLOYER

Fossil licensor for Michael Kors

CONTRIBUTION

Lead Designer, Product & Graphic Design ,Creative Direction, Technical Drawings, Sample Revisions, Collection Development, Team Management

GOAL

Relaunch Mens Watch Collection to increase sales.

RESULTS

  • Worked with Planning and Sales to strategize a successful data-driven relaunch of Mens Collection to realize 60% growth in sales.

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COLUMBIA & FOSSIL

PROJECT

Watch Design for Fossil and Columbia Brands 

EMPLOYER

Fossil licensor and owner of 10+ watch brands

CONTRIBUTION

Lead Designer, Product & Graphic Design, Creative Direction, Technical Drawings, Development, Team Management 

GOAL

Consistently design products that drive consumer demand, meet costing goals, and seasonal timelines.

RESULTS

  • Appointed by CEO to overhaul and strengthen a struggling category resulting in +15% sales in first year.

  • Global Fossil Brand Team member.

  • Managed, mentored and collaborated with 3 direct reports.

  • Columbia, Talbots, Michael Kors and Fossil Watch Teams

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ALFEX

PROJECT

Swiss Watch Design

EMPLOYER

Georg Plum Design Jewelry Studio - Hamburg, Germany designing for Alfex/M&M Swiss Watches

CONTRIBUTION

Concept Design, Model Making, 3D Modeling, Technical Drawings, Sample Revisions

GOAL

Design award-winning new structures in watch design

RESULTS

  • Georg Plum Design won the Red Dot Award for New Structures for a design I developed from sketch to 3D model to handmade prototypes to production.

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ELIOT WADE

PROJECT

Luxury Phone Cases

CLIENT

Eliot Wade

CONTRIBUTION

Concept Design, Model Making, 3D Modeling, Technical Drawings, Product Management, Accessories Design, Branding Design, Presentation Design

GOAL

Design and develop a first-in-class luxury phone case.

RESULTS

  • Brought client's vision to life by providing comprehensive design services.

  • Featured on Touch of Modern

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LUMA LEGACY

PROJECT

Smart Charm Bracelet

CLIENT

Luma Legacy

CONTRIBUTION

Concept Design, Model Making, 3D Modeling, Renderings, Technical Drawings

GOAL

Collaborate with startup members to design form factors for smart charm bracelet concept.

RESULTS

  • From concept to Alpha and Beta prototypes in less than 3 months

  • Prototypes helped win admission to hardware accelerator “Make in L.A.”

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INGE CHRISTOPHER

PROJECT

Jewelry Collection

CLIENT

Inge Christopher

CONTRIBUTION

Trend Direction, Design, Product Management, Sourcing

GOAL

Develop new category to compliment Inge Christopher’s luxury handbag collections

RESULTS

  • Collaborated with owners and internal design team to develop debut jewelry collection. 

  • Established relationship with overseas manufacturer. 

  • Visit Inge Christopher to see full collection

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HANDCRAFTED JEWELRY

PROJECT

Sterling Silver Minimalist Jewelry Collection

CONTRIBUTION

Concept Design, Metal smithing, Photography

GOAL

Learn the principles of metalsmithing and stonesetting

SCHOOLS

  • Spruill Center for the Arts, Atlanta, GA

  • Bob Weaver, Austin, TX

  • The Craft Guild of Dallas, TX