Award-winning Industrial Designer with experience in Merchandising, Product Development, and Sourcing. Creative powerhouse with a mind for business, knack for finding efficiencies and a collaborative, empathetic nature.
★ Leading Creative Teams
I am well at home in corporate in-house design departments, where I enjoy collaborating with cross functional teams, presenting to executive stakeholders and mentoring creative team members.
I’ve led teams to bring 100’s of high-selling product lines to market for major brands including Micheal Kors, Fossil, Steve Madden, and ModCloth. Sectors include Fashion, Accessories, Home Decor, and DIY/Maker/Arts&Crafts.
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Led within a quickly moving Product Development group in a $4 Billion retail organization to develop 11 private label brands reaching a $1 Billion sales goal
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Promoted to manager as Design Studio grew to 22 designers, managed team of 6 designers on interdisciplinary teams.
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Led Role Clarity task force for group of 50+ Product Managers and Designers to improve process and team morale.
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Because of my love of mentoring creatives, I lecture at San Francisco art schools, including the prestigious California College of Art. Subjects include 3D Modeling, Human-Centered Design and Industrial Design.
★ Consumer Products Industrial Design
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Led Michael Kors Watches design team from launch to best-selling brand, defining the design language leading to 400% growth in 5 years.
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Executed data-driven product development process and design for ModCloth, realizing a 90% sell-through, while reducing cost in manufacturing through design, contributing to 51% profit growth.
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Designed and developed over 2000 sku’s for multiple categories of product for Michaels Stores including Frames, Art Supplies, Kids and General Crafts.
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Awarded the prestigious Red Dot Award early in my career for new structures in Product Design.
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Led research to develop go-to-market product strategies, analyzing trend, integrating consumer insights and innovation while keeping customer needs at the center of development.
★ Product Development - Product Management
My deep experience in manufacturing saves organizations time and money in the product development process. I am an asset to organizations where innovative thinking and fostering personal growth of teams is valued.
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Traveled extensively to 200+ overseas manufacturers, participating in mutual training and defining processes to increase product development efficiency.
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Developed a new product line for JOANN Stores from concept to production, achieving $40k in the first sales week.
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Increased customers in target demographic by 200% in 6 months through product and marketing strategy for client. Conducted in-depth competitive analysis to define and implement pricing strategy resulting in 40% increase in revenue.
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Member of Global Fossil Brand Team researching and contributing to trend direction for the company.
Since the beginning of my career, I’ve focused on channeling my talent and creativity into meaningful and powerful results. I take pride in the work I do, as well as the strong relationships I’ve built with clients and colleagues. I firmly believe in working hard, working together and having fun along the way. If you’re interested in learning more about me or my work, simply reach out.
Design is nothing but a humble understanding of materials, a natural instinct for solutions and respect for nature.
-B.V. Doshi
On a personal note.
I love hiking, camping, yoga, and outdoor craft retreats. I continue to work on personal projects to make enjoying the outdoors more accessible to others. I started by designing collections of yoga/athletic gear targeting the LGTBQ community. I am currently working on a headlamp that marries fashion and the outdoors to appeal a broader audience, and am designing a teardrop trailer specifically for my friend who wants to feel safe camping on her own.
I've had the opportunity to lend my creative problem solving skills and design skills to several large scale art projects over the years, most recently Paige Tashner's Purr Pods.
Follow me on social media for trend, events, workshops, and inspiration.