JEWELRY MADE BY ME
PROJECT
DIY Jewelry Collections
CLIENT
Jewelry Made by Me, Private label vendor for JOANN and namesake brand
CONTRIBUTION
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Provided seasonal trend information including trending innovation in Japanese craft market not readily available in the U.S. Market.
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Collaborated with client and manufacturer teams to design and develop product lines, design brand identity and packaging.
GOAL
Offer DIY Jewelry makers innovative and unique collections to express themselves with.
RESULTS
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Resin product line, picked up by JOANN for Private Label (different packaging) which achieved sales of $40,000+ in the first week on the market.
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Collections consistently placed in major retailers, regularly being sold out.
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CRE8 DIRECT
PROJECT
Stationary, Party and DIY Product Collections
CLIENT
Cre8 Direct, Major retailer private label vendor
CONTRIBUTION
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Provided seasonal trend information, innovation and new product ideas.
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Designed and developed graphics, illustrations and products for seasonal collections.
GOAL
Provide seasonal collections for major retailers.
RESULTS
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Contributed to establishment of freelance designer network and design process upon creation of US office.
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Designed impactful, high SKU count collections on tight timelines.
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OPIA CRAFTS
PROJECT
Stamp, Ink and DIY/Craft Collections
CLIENT
Opia Crafts, Major retailer stamp vendor
CONTRIBUTION
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Built craft supply brand Opia Crafts from concept to launch in 4 months including consumer focus group research, illustration, and hard goods design.
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Managed all design projects, illustrators, and social media content creation.
GOAL
Create brand for major stamp and ink manufacturer to sell direct to consumer on Amazon.com
RESULTS
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Repeat top listings in category.
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Consistently sold out products on Amazon.com
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KAIZEN
PROJECT
Modular Gear Storage System
CLIENT
Flowtoys
CONTRIBUTION
Concept Development Collaboration, Prototyping, 2D & 3D CAD
GOAL
Modular solution for storing and displaying Flowtoys products for consumers and retailers.
RESULTS
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Worked with inventor & co-founder, Sean von Stade to bring his vision to life for a modular rack system that can be used for consumer and retail needs to hold the wide variety of Flowtoys offerings.
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Designed for low impact, made to order manufacturing with minimal waste.
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“Ok, normally I look at stuff like this and all i see is more branded crap that isn't that good and I could find better for cheaper somewhere else, but this one is the first “for our products only rack” that actually shows effort and care put into the design that makes it worth getting...”
-Flowtoys consumer and community member
BIG GLITTER
PROJECT
Athleisure & Yoga Gear Collections
CLIENT
Big Glitter - my personal Lifestyle Brand of apparel, gear and accessories
CONTRIBUTION
Full design process, Apparel Sourcing, Jewelry and Home Decor Fabrication, Marketing, Social Media Content Creation
GOAL
Design collections of Athleisure & Yoga Gear for the LGBTQ community, raise money for charities while providing an outlet for my personal creative expression.
RESULTS
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Connected me with the International Court System an organization that raises an average of more $100,000 a year to benefit underfunded community organizations.
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Featured in boutiques and community fashion events in the San Francisco Bay Area.
