Product Design Portfolio

I apply my 10+ years Human-Centered Design experience to Digital Products.

Business models are as important to me as much as brand.

I have a proven track record adding value beyond aesthetics.

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Doubled customers in target demographic, reduced quote to order time by 50%, and improved brand recognition.


Increased customer satisfaction, and revenue opportunities by shifting UX Design focus to Pet Parents.

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Building Trust with
Metzler Brothers
General Contractors, Inc.

Grew engagement through compelling storytelling.

Case Study Coming Soon


Empowering Creators
with Videate

Product Design for mobile-first web app platform for video creators.

Currently hard at work on this Dfinity grantee project!


Visual Design


About Me


With an award-winning background in Industrial Design, I have extensive delivering products. I’ve led teams to bring product lines to market for major brands including Micheal Kors, Fossil, Steve Madden, and ModCloth.​

Currently, I focus on UX and UI design, offering digital product and creative content through Melanie Goodwin Creative agency. Clients partner with me to design compelling products that achieve specific business goals, and evolve their brands.

I also lecture at San Francisco Bay Area art schools, including the prestigious California College of Art. Subjects include 3D Modeling, Human Centered Design and Industrial Design. I'm able to continue do this remotely since moving to Portland, Oregon. Sharing the design process and skills benefits me as much as the students.

Check out my Industrial Design Portfolio here.



"I had the pleasure of having Heather work for me as a Design Manager while at Michaels Stores and also as a Design Consultant in my current role. Heather is a talented designer who can think strategically looking thru the eyes of the end user/client/customer. She creates strategic merchandise solutions designing into necessary price points while maintaining a cohesive trend forward aesthetic.

As a leader/manager of others, Heather inspired her team to be their best. She is smart, brave and has a focused and dependable work ethic. She is patient, kind but also candid and direct when needed. Her team had the benefit of learning from her experience as well as her can do spirit. 

LISA-BETH GALVIN / President / Cre8 Direct, Inc.

"As a product designer her work for me was always highly creative and solution driven. She is never afraid to present her own ideas and yet she is willing to listen to others who might have opposing opinions.
Above all else, Heather is talented and very, very, creative. I found her easy to work with, she did quality design, and I would hire her again."

DONALD SHREAD / Director of Product Development and Design / Nielsen Bainbridge Group

"Heather has a great understanding of the function of a design studio within a corporate setting and has helped us build a highly-efficient, productive and inspiring team. Her managerial style is open and trusting, allowing designers to fully lead their own projects, giving guidance as needed. She has given me confidence in my own skills through her continued support and encouragement.
Heather is an amazing designer in and outside of the office. She is creative, resourceful and she works hard for our private brands. I greatly enjoy being a part of her team."

APRIL HOPKINS / Designer/ April Hopkins Studio